Finding solutions in outliers (Positive Deviance)

I read the book POSTIVE DEVIANCE by Richard Pascal, Jerry Sternin, and Monique Sternin.

The book states that it is effective to adopt the perspective of positive deviance when searching for solutions to problems faced in communities or organizations.

Positive deviance means that “successful exceptions” rather than failed norms.

Usually, solutions to problems tend to be found not within the community, but outside the community, and new methods are sought.

But, for example, even if supplies are donated to a poor village, it will not be a fundamental solution unless it functions sustainably.

So what do we do?

What we should pay attention to here is the fact that there are groups within the community that are already solving problems.

In one example in the book, there was a group whose nutritional status was sufficient, even in a food-poor environment.

They took the dietary habits and customs of these successful exceptions as a reference and went through a process of spreading them to the whole.

Rather than searching for a new solution, it is an approach of observing and finding something that already exists.
(Some so-called new discoveries are the discovery of something that already exists (that no one ever knew about).)

However, actually introducing the solution requires a great deal of effort for the process of searching for a solution and getting people to understand and introduce that solution.

The book also describes how difficult it is to change people’s perceptions, and the difficulties involved.

In statistics, outliers are usually considered exceptions.

However, sometimes detailed observation of positive deviance within a group can hold the key to finding a clue to a solution.

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