Finding new meaning in everything

The other day I read a book that was introduced on the radio,

What Comes Next in Design – by Hiroyuki Anzai and Kazaru Yaegashi

It’s a little old book, published in 2017, but it has changed my image of design.

When we hear the word “design,” we often think of the color and shape of the object.

It requires originality and novelty that attracts people.

This puts us in a dilemma of having to keep developing new things.

It’s not that easy.

So, rather than developing something new,

this book seeks originality in terms of how to give meaning to existing things.

Candles are used as an example.

Before electricity, people used candles for light.

As electric light became widespread, candles became unnecessary.

But over time, electric light became commonplace, and candles acquired a new meaning.

For example, candles on the dining table create a unique mood with their flickering flames.

The same can be said for fireplaces and hearths.

In the arena of meaning innovation, we can compete with a step back from technology-dependent development that requires investment costs.

It is a good opportunity for me to think about the perspective that design exists not simply to improve the appearance or function of things,

but to enrich our lives by bringing beauty and leisurely time to our daily lives.

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都築太郎税理士事務所/Tsuzuki Taro Tax Accountant Office

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